Wednesday, February 23, 2011

2011: What Happened To My New Year's Resolution?

Less than two months ago, I made a New Year's resolution that I would be more optimistic about movies. Then I saw Season of the Witch. I joked it off. Then I saw The Green Hornet, which wasn't terrible by any means, but certainly nothing worth rushing to the theaters for. Biutiful was certainly beautiful in many ways, but that's a 2010 release so it technically doesn't count. Then last night, I witnessed Just Go With It. Not only was it a cadaverous experience, it was an eye-opening one.

I can now feel what I use to only see: today's movies have hit rock bottom. At least for me anyways. I won't rant, but it's just very hard to stay optimistic when movies like Just Go With It are being released successfully. Obviously, product-placement and marketing specific demographics are nothing new, but how much sadder can it get? Let me explain.

Just Got With It is an Adam Sandler comedy released on Valentine's Day weekend with a sexy co-star who shares the movie poster with the actor in which they are in a tropical environment where he is fashioning a goofy smile and she is displaying a melancholy look. It means the two characters will experience "funny" hell before they live happily ever after. Here is the poster:

Photo #1

Doesn't this remind you of another Adam Sandler comedy released on Valentine's Day weekend with a sexy co-star who shares the movie poster with the actor in which they are in a tropical environment where he is fashioning a goofy smile and she is displaying a melancholy look? And that it means the two characters will experience "funny" hell before they live happily ever?.....

Photo #1

Did I mention that both taglines are totally lame too?

50 First Dates isn't a terrible movie. In fact, it was very appropriate for the holiday when it was released back in 2004. However, that doesn't change the fact that whoever is marketing Just Go With It is purposely duping the public into going to the same movie they saw seven years ago. Sure, the premise is slightly different, but where do studio executives get off? When their movie open to $30 million? I hope that is satisfying enough, because there could easily be a passable film here like 50 First Dates (which opened to $40 million), but instead, we see Sandler (and company) having a great time in paradise collecting a hefty payday.

I guess this is all pretty irrelevant considering the success of this movie, but I hope next time we moviegoers look at these similarities and take them to heart. I know I have. I used to go into any movie regardless of what it was and enjoyed just being at the theater.

But with no upcoming movie really worth getting excited for, I guess I have to just go with it.

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