Monday, June 28, 2010
How The Last Airbender Can Become a Big Hit
For all those who know me, I am a big M. Night Shyamalan fan. However, I am realistic enough to admit that the man has fallen into a rut in terms of critically acclaimed hits. No matter how much I think The Happening is completely misunderstood, I digress, and look to the future.
So here we are, only a few days away before Shyamalan unleashes his $150 million fantasy epic The Last Airbender, based off the hugely successful Nickelodeon Anime Series about four nations made up of four different elements (Earth, Air, Fire, Water), where the Fire Nation has declared War and only the last remaining airbender (played by newcomer Noah Ringer) can stop them from destroying mankind. Including a marketing cost of $130, the movie is already $280 million in the red.
But that's nothing new. Avatar's production cost came close to $300 million, Iron Man 2, Robin Hood, Alice in Wonderland, and Toy Story 3 are all north of $200 million. However, this is Shyamalan's first attempt at tackling non-original source material with a franchise kicker to boot. When all is said and done, the man needs his movie to deliver.
It's facing tough competition, too. The Twilight Saga: Eclipse opens one day earlier, meaning the movie will have to be critically well-received in order to climb past it.
Is it possible? Can The Last Airbender somehow beat Eclipse? The answer is no, only for the weekend though. As history has shown us, Twilight tends to stumble in its second weekend, mostly because all the fans have already tasted their sustenance. So if Shyamalan pulls it off (and early word of mouth has been positive), we could see it proclaim the #1 spot in its second weekend. It's certainly a long shot, but in a summer movie season that has only been saved by Toy Story 3, anything is possible.
With a PG rating, a visually astounding trailer, and a fresh adaptation, there is a chance that M. Night Shyamalan will be tasting victory for the first time in years.
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